In spring 2022, the VIA Blumenfisch gGmbH design store reopened in the Berlin district of Prenzlauer Berg. The goal of the new concept was to expand the product range and present customers with a carefully curated mix of high-quality everyday items and design objects.

For this market-oriented repositioning, we developed an interior design that spatially translates the brand’s values: open, inviting, and sophisticated in appearance. Materials, colors, and furnishings were coordinated to emphasize both the product variety and VIA Blumenfisch’s social and design vision. The new spatial design creates a clear, modern framework for presenting the merchandise—flexible, brand-typical, and future-proof.