Since 2023, the agency SBSTNZ has been responsible for the communication concept of the House of Suntory’s trade fair presence at Bar Convent Berlin — Europe’s leading bar and beverage industry exhibition. The client is Beam Suntory.

Our work focuses on the conceptual development of the exhibition stand, including spatial structure, visitor flow, and zoned brand presentation. The goal is to translate the brand values of House of Suntory into a tangible and memorable physical experience.

The designed stand modules and design elements were handed over to a trade fair construction partner, who is responsible for technical detailing and on-site implementation.

The result is a highly functional brand space that creates strategic visibility and clearly positions House of Suntory within the trade fair environment.