At its global headquarters, Jägermeister SE operates a company-owned guesthouse designed to accommodate visitors attending seminars, workshops, and business meetings. In 2018, the on-site bar was spatially and functionally expanded to better support events, workshops, and training sessions. As a result, the furniture and bar setup were equipped with additional features tailored to these specific requirements.
An adjacent room was converted into a karaoke area, seamlessly integrated into the overall concept despite its unique demands regarding ambiance and technical infrastructure. The bar and its peripheral elements offer flexible usage options, allowing not only traditional bar service but also formats such as the Hubertus Council workshops to take place on-site.
The central island serves as a multifunctional lab-style bar station, enabling multiple bartenders to work simultaneously.
A mobile section of the bar body can be used as an outdoor table, while a large window in the lounge area creates a direct connection to the outside. Flexible seating arrangements allow for versatile zoning and expansion of usable space outdoors.